Your game isn’t final until you gave it their unique visual and symbolical meaning, with which it would find unique place on market and impact on its position and growth.
Visually this is initial step which players would see when they find your game and this first impression need to be very strong in order to make players to decide for your game.
There is tens of successful games on the market and all of them have their own unique branding strategy.
Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
It’s easy to get caught up in the short-term activities and tactics that drive business today, but when it comes to building a brand, that’s a big mistake. Brands aren’t built overnight, so your brand strategy shouldn’t be focused on short-term tactics but rather on long-term goals and sustainable growth.
There we would help you making you unique branding of your game, again brand isn’t game icon, logo or other visual impression, but complex things with which game communicate on global markets.
Game icon is important, as well as your other visual identifications (splash screen), banners for marketing, moto’s of the campaigns and so. And our large team of designers and marketers would provide you best solution.